https://faafo.uk/blog FAAFO is your outsourced marketing manager. Bold strategy, digital comms, creative sourcing and web design for businesses without an in-house team. en-GB Sat, 04 Jul 2026 09:00:00 GMT https://faafo.uk/blog/signs-your-website-is-costing-you-leads https://faafo.uk/blog/signs-your-website-is-costing-you-leads Sat, 04 Jul 2026 09:00:00 GMT Web Services A tired website leaks enquiries without you noticing. Here are the five faults I find most in a website audit, what each one costs you, and how to fix it, including the ones that also hurt your Google ranking. https://faafo.uk/blog/consistent-content-without-the-overwhelm https://faafo.uk/blog/consistent-content-without-the-overwhelm Wed, 01 Jul 2026 09:00:00 GMT Digital Comms Consistency beats brilliance every time. Here is the content-pillar and batching system I set up for clients so their marketing keeps running through a busy week, with the ratio and the metrics that actually matter. https://faafo.uk/blog/promotional-products-that-get-used https://faafo.uk/blog/promotional-products-that-get-used Wed, 24 Jun 2026 09:00:00 GMT Creative Sourcing Thirty years of sourcing branded kit, distilled: the decoration methods that actually suit your product, the small details that sink orders, and how to buy merch that gets used instead of binned. https://faafo.uk/blog/in-house-vs-outsourced-marketing-manager https://faafo.uk/blog/in-house-vs-outsourced-marketing-manager Wed, 10 Jun 2026 09:00:00 GMT Marketing Should you hire a marketer or bring one in from outside? After years on both sides, here is the real cost of a hire, the trap most businesses fall into, and a three-stage way to decide.